WHY THE TOP PR FIRMS MAKE THE DIFFERENCE

You may have recently read business articles about companies that were on the verge of bankruptcy when a PR firm swooped in and saved them from certain failure, or of small brands that were one day selling ten or twelve thousand a month, suddenly jumping up to sales of a half a million just a few days after a PR firm gave them the branding power they needed. The fact is that companies like, www.dovetailsolutions.com have made the difference between success and failure for hundreds of companies from all areas of the industry in the last few years, and companies like them may be the preferred tool of even more companies in trouble or in need of a kick start in the years to come. Here we look at how and why PR agencies influence the fate of many different kinds of companies.

PR firms are all about the brand, not the product, and that fact alone makes them one of the most effective business allies that companies have today. It doesn’t matter if a company sells socks or baseball hats; the job of a PR agency is to create a brand behind that company’s name which will cause them to be the most sought after maker of whatever they produce. There are countless companies out there today that are all about helping a product producer with the product it sells, but that relies heavily on the product itself. Branding geniuses are able to make products which people think they don’t need, into products that people can’t live without. The top PR firms don’t even pay much attention to what their clients are selling; the important thing is directing their clients towards an image which will drive people to buy. The power to create fantastic branding is perhaps the biggest miracle that PR companies perform today.

Leading PR firms can also make the difference because they handle damage control when a company is going through an image issue. There isn’t a single company out there today that hasn’t at one point been in hot water with the public. They say there is no such thing as bad publicity, but those who work in the corporate world will tell you otherwise. The smallest incident can turn into a serious setback for a brand if they don’t know who to turn to for help. PR agencies are highly skilled when it comes to making bad publicity go away and good publicity spring up out of its ashes. PR teams spend years building up the contacts they need in order to have the right people they can reach out to when they need a little good publicity. Newspapers and radio shows all work hand in hand with the major PR teams when a situation occurs. There have been cases when some of the nation’s leading companies were at the point of ruin thanks to a little bad publicity, and only through the saving grace of an excellent PR team were they able to rise up to the top again.