The hardware and tool industry can be a very lucrative business when operated correctly. The vast majority of people know very little about working with tools, yet there comes a point in every homeowner’s life when they need to purchase tools for some task or another. Even people that never ever fix things up still buy tools because tools are seen as something that every home should just have. As the tool industry continues to grow in this country, more people are getting involved in the sale if tools. Here we offer some tips for creating a great hardware store today.
The local hardware store is all about the people. Most folks go to their local hardware store as much for the advice that they can find, as for the tools they will need. Fixing up things in the home can be a task filled with doubts for people that are not familiar with handy work, and for those people the local hardware man is the one that can provide them with all the answers they need. If the owner of the hardware store knows more about business than about repair work, he should have a staff with all the answers that clients will need. People will come into a tool shop time and time again if they find the answers to questions they have. Advertising for a tool shop should not be focused around the products sold, but rather the advice that the shop can provide for people facing a home repair job. If the shop is big enough to have several employees then the owner should try to hire a person that is an expert in each different area of home repair. A tool shop that gets a reputation for being knowledgeable concerning home repairs will have a long and bright future in their city.
Having a shop is great, but don’t forget that most people now buy their tools online. Large tool suppliers like, www.sullivanhardware.com have done very well for themselves because they not only run a good neighborhood shop, they also sell a ton of product over the web. Online tool sales have been steadily going up over the last ten years, and more people today would rather buy tools online that can be shipped right to their home than would prefer to buy tools in an actual shop. Having a physical location is good because it allows people to feel a sense of trust with the tool shop, as well as providing a physical location where they can go if they have questions about their tools or the work they are doing, but the online shop should be the format through which most tools are sold. A good business model would be to have a hardware shop selling about thirty percent of their products through the physical shop, and the other seventy percent online. If a shop is not selling enough products over the web, they are probably losing business to competing shops that are better adapted to online selling.