As a new college graduate looking for a job at a digital marketing agency, you are probably curious about what you can do to ensure you get hired at the company of your dreams. In this day and age, companies all over the world are looking for candidates who can help them increase their digital presence, cultivate their online reputation and keep them at the forefront of trends in the media and on the internet. There are so many college graduates leaving college with degrees in things like marketing, communications, public relations, graphic design and more, all of which are highly coveted for online marketing agencies. If you are looking to get a leg up on the competition, here are a few things that companies are looking for in the perfect candidate.
- Someone who is comfortable with emerging online trends- The internet landscape is always changing and growing. New social media platforms, trends and campaigns emerge daily, meaning it is critical for any new hire to be not only aware of them, but master them quickly and efficiently. As an extra boost, the best candidate will be able to take the next step and provide more comprehensive strategy regarding which of the emerging social media platforms, trends and campaigns will actually be effective and useful for the company. If you can articulate your ability to see the big picture and be an asset in both the short and long term, you will be in the running for a position.
- Someone who is good at in person communication as well as online- Particularly important for young candidates is the ability to communicate professionally in person as well as online. This means that your resume, cover letter and online presence must be well-cultivated and professional, but you must also be able to shine in person. The younger generation has notoriously been criticized for their inability to be professional and commanding in person, simply because so much of their lives has been driven by digital communication over in person communication. If you have a particular skill at mature, commanding, in person communication, you will be in a good place to get hired over other candidates.
- Someone who has superior writing skills- Similar to in person communication, many companies believe that writing is a lost art in the younger generation. This is likely because so many are used to social media and character limits, meaning they haven’t had the need to write longer pieces like white papers and strategic plans. If you have any experience doing any of these things or are particularly skilled at writing, this is something to highlight as it is not often seen in younger candidates.
As you look for a career at a place like Newton Design and Marketing, keep in mind that you need to be clear about your skills not only in new and emerging technologies, but in traditional business tactics as well. If you show a company you can help bring them into the future while still being a good representation of their company, you will have a good chance of being hired.