If you are a roofer, you probably have a lot of experience and expertise in the field of roofing. You have either worked in the industry for a long time or have some kind of special skill set that makes you best suited for this kind of work. Chances are the if you are a roofer, you probably didn’t also spend a lot of time in school learning marketing techniques. You probably don’t know how to code, unless it is a secret hobby or passion, and you probably don’t know much about Google analytics or other website management tools and tactics. This is not a negative thing: you learned a trade and have that knowledge and expertise. Those who went to school for marketing or who have worked in marketing for a long time have expertise in that industry and that trade. This is why each of you have your own jobs and why you spend a lot of time telling other people that they should hire you to do this job for them. You wouldn’t expect one of your clients, after all, do be doing roofing repairs on their own! This same logic applies to your roofing marketing strategy. If you are a roofer, your time is best spend doing that work or managing your company of people who you have hired to do that work. Indeed, when you do this, you are spending your time and energy in the most efficient and most effective way possible. You shouldn’t waste your time trying to learn a new trade, like marketing. Instead, hire on the team at the Roofing Marketing Gurus to help you make the most out of your marketing plan. There are a few things you should look for in a marketing team. Make sure that you have checked out the company and they have these qualities before you invest in their services:
- Industry specific knowledge: The last thing you want to do when you hire an outside team to do a job for you is to have to educate them on your industry. Indeed, spending time getting them up to speed on the industry terminology and other details is not the best use of your time or their time. That’s why you should find a marketing company that is already familiar with the best tactics for roofer marketing, They will be ready to start right away on your projects.
- Digital expertise: It has always been the case that the best way to reach people is where they are, and today people are online. You need a marketing company that spends a lot of time and energy in the digital arena in order to make the biggest possible impact on your customer base. Instead of worrying about reaching people through print media, you need a team that can do things you have less knowledge in, and the real expertise lies in web development and digital marketing.
- Lots of options: The best marketing companies have many different options for you to choose from as you select the options that make the most sense for your business. If someone is trying to pigeonhole your marketing strategy, they are likely not a good fit.